Copywriters Podcast

Show starts with an editorial in a business magazine that condemned negative thinkers. Warning: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Why positive thinking is so important for copywriters — and, really, anyone in business — most of the time. Why it’s a mistake to never allow negative thinking into the copywriting process — and where you should. Three important activities for copywriters that require negative thinking: 1. Mac Ross’s “Four W’s” Here are four questions most copywriters — and most business owners — never dare to ask. But they really must ask them (as painful as it may be) if they want their ads to work. 2. “What could possi