Copywriters Podcast

Before they start writing copy, people always ask me about a version of the same question: How can I make my copy succeed? But, strangely enough, after they’ve written their copy, their questions turn in a different direction. They are almost always the same question: Why did my copy fail? Today we’re going to talk about three things that really answer both questions. But before we do, let me answer a question I find on a lot of people’s minds. The question is, of course, what is the essential nature of copy and what should I do about it. How I discovered the Golden Triangle of Copywriting This whole episode came about after I did three critiques in a row one week. All experienced, successful copywriters. And all had the same three problems. Which were all very possible to fix. But my clients weren’t aware of these problems as something to look for after they finished their copy. So I thought it would be really helpful to do a podcast about them. Each problem is connected to the other two. So I put them into