Copywriters Podcast

Our guest today is notorious and endlessly fascinating: Ben Settle. He’s an email specialist, author, anti-professional, and novelist. People go nuts over Ben. Including me. I once wrote to him, “You’re the f’in’ hottest email copywriter on the Web now.” But I wasn’t alone. Our recent guest Richard Armstrong says, “I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.” And the normally sober Gary Bencivenga admits. “Good copy intoxicates me. Yours is high proof. I’m enjoying it.” Well, that pretty much gives you the picture of what other copywriters think about Ben. He’s like… amazing! But Ben brings another skill to the party. While it is morbid, I have a morbid fascination with it and Ben has agreed to tell us about it today. He writes horror fiction. Let me read you this from the promo copy for Zombie Cop: The Enoch Wars, Book One. "The blood was still warm and there was meat and what looked like veins between his teeth - hanging out like dental floss." Nobo