Copywriters Podcast

How do you make Facebook actually work? That’s becoming an increasingly urgent question for copywriters and marketers across all niches. We have one answer for you today, with our special guest, Sam Carlson. He’s an online traffic and conversion guy, with a specialization in local business marketing. His agency is called 25th West. Sam and his team use digital marketing strategies to grow private medical practices. Facebook likes what they did so much that they featured 25th West on their Facebook Business™ page as a case study. We’re going to talk about that today, and a whole lot more. Sam is also Co-Host of The Next Level Facebook Ads Podcast, and I highly recommend it. We asked Sam these questions: 1. Writing ads and creating campaigns on Facebook, seems to me, like being forced to write while wearing handcuffs, and with a special pen that runs out of ink when you try to write certain words. That is, there are restrictions, that for most ad writers — especially direct-response copywriters — run counter t