Copywriters Podcast

Apple's War Against Email Marketers

Informações:

Sinopsis

Imagine a day in the future when you can’t use lead magnets or other opt-in marketing methods to get new customers. Imagine that you can’t use outbound telemarketing anymore either. Now imagine that this has nothing to do with government regulation or anything like that… but one of the warmest, friendliest companies on the planet … or so you thought… has made your job impossible. Well, that day is coming – and it might be as soon as September 17th. That company is Apple. And Meron Baraket, the Sherlock Holmes of marketing, has done some detective work to discover all this… and he’s got PROOF! We start with how Meron discovered this… including a little-known patent that spells really bad news for online marketers. Things could start to get bad Sept. 1 of this year… and will only get worse from there. The key phrase is “disposable email addresses.” Apple’s patent and plans for its next version of the operating system for iPhones really changes the game. Meron explains why. There’s also a real threat again