Copywriters Podcast

In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn’t a boring suit. He’s more creative than that. There was one guy who was head and shoulders above everyone else in creativity. He invented brainstorming. His name was Alex Osborn. He wrote bestselling books on creativity. Most people know about his book “Your Creative Power” but his last book, “Applied Imagination, Principles and Procedures of Creative Problem Solving,” is much harder to find. Even though it was a best seller when it came out in 1953. Many people think this was his best book. And most people today could use some tips from the master on creativity, since that will get you better conversions faster than anything else. So we’re going to dip into his most important work today. In today’s show, we look at six things: 1. Why a more detailed look into creativity? It’s misunderstood. Some copywriters th