Copywriters Podcast

This show is especially for service business owners and copywriters who write for service business owners. I have reason to believe that this includes 68% of our audience. If that’s not you, stick around, because I think you’ll find a few tips that you can use for other types of copywriting and marketing. It all started a few weeks ago when I did critiques on lead-generation sales letters for two business owners. They were on opposite sides of the country and in very different businesses. But in both cases, they had remarkably similar problems with their copy. What’s more, I ended up using the same method, more or less, to help them turn what they sent me into powerful, response-getting sales letters. Then I was reading an interview with the great songwriter Suzanne Vega. She’s best known for the hit song “Luka” many years ago. She said something about the puzzle pieces falling into place. Then I went back to the interview and I couldn’t find it, but she did say a lot of things close to that. Anyway, that’s