Copywriters Podcast

Our guest today, Brian Basilico, is the very reason this episode is called “Content Marketing That Brings Home The Bacon.” That’s not only because he’s an expert on content marketing and he has helped a lot of people make a lot of money.. It’s also because he’s the host of “The Bacon Podcast.” In fact, bacon seems to pretty much have taken over his life. His business life, anyway. Brian has a best-selling book called “It’s Not About You, It’s About Bacon.” His Bacon Podcast was voted by Inc. Magazine as one of the top 35 business podcasts.. He’s been around a long time, and he’s a pioneer. For example, when LinkedIn started up 15 years ago, he was one of the first 1000 people to join.. Brian, thanks for coming on, and welcome! 1. So Brian, give us the Express Tour of how you got to where you are today, and especially how you discovered what you are going to tell us about content marketing.. 2. Let’s start with some basic definitions. What is content marketing… how do most people use it… and what are some misc