Copywriters Podcast

Our guest today comes to us through the magic of the Internet from Galicia, Spain — and he knows a lot about mastermind groups. Whether you know what a mastermind group is or not, you’ll know more about that today. And I think you’ll quickly see why they’re important for direct response copywriters and direct response business owners. Stan is the organizer and co-host of the Platinum Mastermind Group with John Carlton, the legendary copywriter who was on this show a couple of months ago. But Stan’s done a lot of other things, out in the business world, too. In a past life, he designed and helped bring to life cutting-edge information systems for the likes of like Wells Fargo, Exxon, Starbucks, and even the US Air Force and NATO. Over the last 10 years, working with Carlton, Stan launched the Simple Writing System copywriting training program, and a bunch of other things including the Platinum Mastermind. These days, Stan’s major focus in business is helping clients build and activate funnels that actually wor