Copywriters Podcast

Today we’re starting a new series called “Old Masters,” where we find wisdom from some of the Founding Fathers of copywriting and see how we can apply them today. On this show, we’re going to look at a list from Maxwell Sackheim’s book, “My First 65 Years In Advertising.” Sackheim started in direct mail in 1906. In 1927 he was a co-founder of a highly successful direct-mail business, The Book-of-the-Month Club. He wrote a very famous ad with the headline, “Do You Make These Mistakes In English?”, which ran for 40 years and was always profitable. Today the list we’ll go over is called “Seven Deadly Advertising Mistakes.” There’s nothing obsolete about anything on this list. And I’ve added a lot of information for each item on the list so you can put the information to work right away. 1. Failing to Give The Reader a Reason to Read Your Ad You need to make a promise that your reader will find worth reading the rest of your ad. Cheat Sheet Question #1: Did I give my reader a good enough reason to read the ad? 2