Copywriters Podcast

John Caples is best known as a pioneer and master practitioner of testing copy, but he was also a brilliant copywriter. His first year writing copy, he wrote an ad with the headline “They Laughed When I Sat Down At The Piano… But When I Began To Play…” which is famous to this day. He taught copywriting at Columbia Business School in New York. Caples is truly an old master, and that’s why we’re including him in our Old Masters Series. His book “Tested Advertising Methods” has so much value for copywriters we could barely cover a few parts of a few chapters. But it’s easily available on Amazon, and I’ve included a link at the bottom of the show notes on copwriterspodcast.com Here are the key points. Much more detail in the recorded podcast itself. 1. The kind of headlines that attract the most readers Based on tests, usually headlines with a combination of self-interest and curiosity, work best. Sometimes, adding or implying “quick and easy” will boost response even further. 2. How to put enthusiasm into your c