Copywriters Podcast

We’ve got another episode today in our Old Masters series. New York City, 1892: An advertising man named George P. Rowell starts a weekly advertising journal called Printer’s Ink. Decades later, another man, George Laflin Miller, started writing a column for Printer’s Inc., under the pen name “Aesop Glim.” In the 1940s and 1950s, Aesop Glim’s column was the Copywriters Podcast of the time, as best I can tell. I couldn’t find out much more than that about Mr. Glim, also known as Mr. Miller. But I did find in my bookcase the book “How Advertising Is Written — and Why.” This book has some terrific, unique ideas and techniques, and we’re going over them today. The book is concise, only 150 pages. But it’s powerful. Eight chapters, with three to nine meaty sections in each chapter. I’ve cherry-picked four key ideas that I haven’t seen presented this way elsewhere. We’re covering the bare bones of Aesop Glim’s ideas and filling in the blanks with our own examples and comments. 1) The substitute for inspiration — is