Copywriters Podcast

Today we have one of the world’s great teachers and practitioners of direct-response copywriting on the show — Don Hauptman. You’ll see what I mean about teaching in a moment, when Don shares the most successful copywriting techniques he’s learned in 45 years — techniques you may not be using, or not using as well as you could, yourself. As a copywriter, Don’s accomplishments are legendary. He’s a ten-time winner of the Newsletter on Newsletters promotion award for subscription acquisition packages. Don’s the copywriter who created the ads with the classic headline “Speak Spanish Like A Diplomat.” Those ads (and variations of it, such as “Speak French Like A Diplomat,”) sold tens of millions of dollars worth of language course in many languages for Audio-Forum. His work has been featured in college advertising textbooks and collections including “Million Dollar Mailings” and “The World’s Greatest Direct Mail Sales Letters.” These days, Don’s officially retired. But he still does pro bono marketing, consulting