Copywriters Podcast

I have often wondered whether direct-response copy would work in large, more conventional businesses. Our guest today put my question to rest. Let me introduce you to my friend Jim Van Wyck. He’s been a direct marketer since the early 1990s. And because of businesses he built with direct-response copy, he’s had two seven-figure exits and one eight-figure exit. In case that jargon doesn’t mean anything to you, I’ll break it down. A seven-figure exit is where you sell the business for more than one million dollars. An eight-figure exit is where you sell the business for more than 10 million dollars. Jim opened an indoor tennis club in the early eights. He co-founded a bookstore in the early 90s. He had a small chain of weight loss centers in the late 90s in partnership with his wife. Jim worked closely with a regional insurance brokerage in the 2000s, which was sold to a Fortune 500 company. More recently, he co-founded another insurance agency selling health insurance nationwide, and he was the CEO of that bus