Copywriters Podcast

Last week we talked about the Big Four questions you need to answer when you’re designing a new product you’d like to sell a lot of. You can also use these questions to fix a product that’s not selling very well. As I said last week, I really got a lot out of interviewing my friend and former mentoring client Chris Haddad over the last two shows. One of the things that struck me about what he said was: That he creates products exactly, or almost exactly, the way he writes sales letters and VSLs. I’ve been doing that for so long myself that I had forgotten most people don’t know about this trick. And if they know about it, they don’t do it. Then, a couple weeks ago, I did a consult for a client who wanted help planning a new product. I realized this would be the perfect opportunity to reverse-engineer what I did and share it with everyone who listens to the podcast. This is information I’ve been using for years, but frankly it’s never occurred to me to share it before. This week we’re going to drill down with