Copywriters Podcast

Our guest today, Carline Anglade-Cole, is a top copywriter with a track record and a level of creativity anyone else would be jealous of. Her latest book is called, “My Life as a 50+ White Male.” That’s because, as a biracial woman, Carline has successfully found a way to get into the mindset of her prospect. Which, as you can imagine, is quite different than she is! I asked Carline if she would trace back the lessons of her career as an in-house copywriter for Phillips Publishing, and especially her mentorship with the late Clayton Makepeace. She generously agreed, and that’s what we talked about. Here are the questions I asked her: 1. I’m going to guess most people outside direct marketing have no idea what a big publisher like Phillips even is (or was, since Phillips now has a different name). But I also imagine a lot of people in direct marketing who’ve never worked on staff for one of these big publishers think the organizations are different than they really are. When people ask you about working on sta