Copywriters Podcast

We’re back Carline Anglade-Cole, is a top copywriter with a track record and a level of creativity anyone else would be jealous of. Her latest book is called, “My Life as a 50+ White Male.” That’s because, as a biracial woman, Carline has successfully found a way to get into the mindset of her prospect. Which, as you can imagine, is quite different than she is! Last week, Carline traced back the lessons of her career as an in-house copywriter for Phillips Publishing, and especially her mentorship with the late Clayton Makepeace. She’s back today because she has agreed to share some of her highly valuable freelancer secrets, which everybody needs to hear -- even if you’re not a freelancer! She generously agreed, and that’s what we’ll talk about today. Here is what I asked her: 1. In your new book, you write: “You’ve got to remember, when you’re a freelancer, your first client is YOU!” Sage advice, and I’ve never heard it put quite that way before. How about a couple tips for freelance copywriters on ma