Copywriters Podcast

Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his main focus was copywriting. But he has built several seven- and eight-figure businesses from scratch. And his the business he runs now, he told me, is currently on track to generate eight figures of revenue. It’s called Sanetris, with its products and programs focused on health and wellness. He has about 30 people on staff. Mike also has a personal story you may have heard about. And one time, he weighed 540 pounds, but he has lost and kept off more than 300 pounds. Today, we’re going to talk about a different transformation in his life, though. The journey from copywriter to CEO. Here’s what we asked him: 1. Mike, we were working together when you made the transition from copywriter to CEO. I continued to work with you on copy topics, but as I recall, you hired a different coach for your new role as CEO, which of