Copywriters Podcast

There’s one word keeps popping up this year when I’m talking to copywriters, and that word is “compliance.” If you don’t get the gist of what this means and what to do about it, you can get your ads shut down in a heartbeat. In fact, your whole ad account. This happens more often than you think. But if you navigate the compliance maze successfully, you have a real advantage. In some cases, you will be able to sell where you competitors can’t. And of course there’s a lot of money to be made when you do paid advertising right. I wanted to take one show to talk about this. I’m not the world’s expert on compliance myself but I’ve helped others make their copy compliant nonetheless. We talk about that and how you can take steps to avoid problems in this area. What I am and what I am not, as far as copy compliance goes: First, I’m not a walking encyclopedia on copy compliance rules and regulations. That might be one reason I suggest everyone with a big promotion get a legal review before they launch. I have a worki