How Do We Fix It?

From ancient times to the present day, women and men have brought meaning to their lives through storytelling.Before the invention of the printing press, ancient societies passed on the knowledge and wisdom of one generation to the next through oral history. Today, no other medium is as intimate and personal as podcasting. We are the town criers of our time.In this "Quick Fix" episode, Richard and Jim discuss the future of podcasting-- an industry that faces both opportunities and challenges. More than 550,000 podcasts are on iTunes-- and the number is growing every week. So is the audience. But while two-thirds of Americans have heard of the term "podcast," fewer than one-in-five are regular listeners. Last week in Philadelphia at Podcast Movement-- the annual trade show, rally and conference-- Tom Webster of Edison Research said: "The key to moving from 48 million weekly podcast listeners to the 100 million mark is understanding why those people familiar with the term “podcasti