Lodging Leaders

265 | Franchising In Deconstruction: COVID-19 crisis amplifies problems in brand licensing

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Sinopsis

Earlier this year, a large group of hotel owners began to organize and create a comprehensive push back at the hotel franchising model. Fair Franchising Initiative held its launch conference on March 5, a little more than a week before President Trump declared a national emergency as the new coronavirus pandemic spread to the U.S. read more