Hamilton Perkins Collection

E65: The April Sciacchitano (Mix+Shine Marketing and PR) Interview

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Sinopsis

Like many great ideas, it started with margaritas. We spent the first part of our marketing and PR careers working both in house and at a national agency. We met on Twitter, and then we worked together at a national agency. For over two years, we were a powerhouse team. Over margaritas one night, at the end of a very long day, we asked each other… what’s stopping us from growing our own business? We could work the way we like to work best with the people we like to work with. All we had to do was take the leap. Was it the margarita talking? The next morning we waited on the coffee to brew in the office kitchen. So… were you serious? With caffeine in place of tequila, the answer was yes. We were going to try. And without a name or a plan, that is the moment Mix+Shine was unofficially born. We’ve created a new agency model that curates the best marketing team for your specific business needs. Bringing together a top-talent team of fun and dedicated professionals, we specialize in awareness campaigns that attrac