Principles Of Marketing; And Essentials Of Marketing By Frances Brassington And Stephen Pettitt - Podcasts
Relationship marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:02:11
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Sinopsis
Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)
