The Founder To Founder Podcast

Investor: 'Will your business scale?'Entrepreneur: 'Yes!'That’s the default answer from soon to be founders and entrepreneurs.It’s obvious to them that a need exists and the prospect of reaching millions of users and customers is intoxicating.But as my colleague Jeffrey Tobias says, it’s a mistake to think that a startup is a small business.His point, quite rightly, is that small businesses have limited growth potential.Startups, on the other hand, are limited to the size of the addressable market.And it’s this nuance that first-time founders rarely consider.At the heart of the difference between a startup and a small business is the number of units of value that can be generated per person over time.Keep listening or read the full post here.**************Thanks for listening. If you'd like to know when new episodes are released or when Phil publishes his weekly blog post, sign up for the insider's email list here.