The Founder To Founder Podcast

The punchline is to plan the four actions you need to take when the answer is ‘YES’. Consider this training to reduce surprise and potential confusion that can come from an unexpected ‘YES’.Planning for rejection, risk and worst-case scenarios is second nature to entrepreneurs. From the moment the first version of a business model is hatched, we are in de-risking mode. Ten steps back for each step forward. It’s a familiar tune. I love this grind and how it forces adaptation and learning.I also love being told ‘YES’.Doesn’t everybody?There’s nothing better when the grind pays off. Closing a partnership deal, finalising funding rounds, securing that key hire or having a product launch work better than expected makes it all worthwhile.Founders feel relief and the team embraces the shot of confidence.What happens next can make a business. Or dramatically stall its momentum.If a ’YES’ answer is the suck, then go where the suck isOpher, my good friend and co-founder at AirShr always used to remind me to ‘go where t