Lodging Leaders

235 | Lodging Leaders Spotlight: Yotel a tech-forward brand worth watching

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Sinopsis

Taco Bell made headlines when it opened a 70-room pop-up hotel in August in Palm Springs, California. It was a marketing scheme that lasted four days. The day The Bell Hotel began to accept reservations, it sold out in two minutes. The guaranteed novelty of staying in a Taco Bell hotel obviously paid off for read more