The Science Of Social Media

They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true! The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI.  Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your toe into influencer marketing or if you're just interested in a strategy shakeup, then we think you'll find a lot to love in this episode! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/micro-influencers About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you'r