Fast Track Impact

In this episode, Mark interviews the brains behind @CECHR_OuD to reveal how she reached 87,000 followers in four years, currently growing at 150 followers per day, to become one of the most influential research institutional Twitter accounts in the world. Mark also describes six things you can do to grow your influence on social media: 1. Have a social media strategy: know your audience, add value to them and actively promote your research 2. Focus on Twitter (and LinkedIn if you’ve got time) 3. Be credible: be professional and link to content 4. ​Be visual: stand out from the crowd 5. Tweet at the right time: audience time zone and engagement peak times 6. Curate your top 3 tweets and have a follow/unfollow strategy The Centre of Environmental Change and Human Resilience (CECHR) is a partnership between the University of Dundee and the James Hutton Institute. Find out more about their work here: http://www.dundee.ac.uk/cechr/