Backstage Pass With Alford Media

In the past, event technology specialists at AV companies had to manually scan each item of gear making its way out the warehouse. Some still manually scan to this day; it's an antiquated system that takes days, or even weeks, and is prone to human error. But as Alford Media can attest to, that has changed with RFID asset tracking technology. On this episode of Backstage Pass, Alford Media’s Melanie Reed, vice president of business operations, and Billy King, director of operations, share how Alford is leading the charge in asset tracking for AV gear, and how RFID revolutionized logistics at the company. Reed and King each have twenty years of experience at Alford Media and know the disadvantages of manually scanning barcodes for millions of dollars worth of equipment. When humans make a mistake, like misplacing essential gear, it can cause headaches at the show site and stop expensive productions in their tracks. To optimize its processes, the company started looking into RFID tracking solutions in 2005