Be Major

For those of you who are familiar with my work, you know that I believe understanding your value is the foundation of authentic and effective self promotion. It’s important to take the time to figure out how you contribute to the success of the business and let people know. My guest today,Sally Hogshead, believes the greatest value you can add is to become more of yourself. And she has discovered a new way to measure how people perceive your communication; what makes you intensely valuable to others, so the world will see you at your best. Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, she won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards. Sally is the creator of The Fascination Advantage™: the world’s first personality test that measures wh