Mastering Sales Development

Hi all! Today we will reverse engineer the success of Jess Wilson, from Vidyard. Jess won the March Madness competition at Vidyard, and she does a terrific job to create highly engaging prospecting videos. If I am the expert of Cold Calling, Jess is the expert of Video. If you want to join the series or nominate a colleague, please tag them in the comments or send me a message. We've already had Mikey Pawell (direct email), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate. The topics covered, are indexed below. I have bolded my favorite answers. If you don't have 30 minutes to watch this, just jump around. Welcome Jess! Topics covered: 0:00 -> Intros 1:40 -> What is Vidyard? 3:50 -> Day-to-day at Vidyard. Target accounts and researching leads. 4:30 -> When to add video to your sequences 5:20 -> SDR metrics and Quotas of success at Vidyard (context for SDR working similar size deals) 7:20 ->&nbs