Mastering Sales Development

Hi all! Today we will reverse engineer the success of Hope O Baker, from Apttus. Hope is a strategic SDR at Apttus, helping the company get into the list of "most-wanted" Accounts. If you want to join the series or nominate a colleague, please send an email to podcast@altisales.com. We've already had, Jess Wilson (Mikey Powell (direct mail), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate. The topics covered, are indexed below. I have bolded my favorite answers. Welcome Hope! Topics covered: 0:00 -> Intros 1:00 -> What is APTTUS? 3:10 -> Day-to-day at APTTUS. Target accounts and strategy. Inbound vs. Outbound 4:40 -> How do you measure success when you have only 15 target accounts? 11:50 -> What is Hope O Baker doing to get to 200% of quota? -> Twitter and balloons 15:30 -> How did Hope start at APTTUS? 16:35 -> How much activity per day? 20:25 -> The mindset behind prospecting &