Trademark Titan Blog Podcasts: Trademarks, Copyrights, Patents, Branding Laws

This post appeared first on Trademark Titan™ Blog written by Roger Bora, U.S. trademark attorney and former USPTO Trademark Examining Attorney. Trademark Selection – How to Select Valuable Trademarks This podcast covers the spectrum of trademarks and trademark selection considerations, including the following “Four D’s” of trademark selection: Distinctiveness – Is the name legally protectable? Tip: Select brand names that are legally protectable upon first use. Distinguishable – Is the mark distinguishable from the competition? Tip: Only […] Podcast 4: The Spectrum of Trademarks: How to Select Valuable Brand Names. Related posts: Podcast 3: Why Improper Trademark Selection Can Kill a Brand Podcast 5: Trademark Searches & Trademark Clearance & “Confusingly Similar” Marks …“Oh My!” Podcast 6: U.S. Trademark Registration Process: How to Register Trademarks