The Entrepreneurial You

Ruth King is the Profitability Master, Founder and CEO of Profitability Revolution Paradigm. She is also President of Business Ventures Corporation. She has a passion for helping small businesses get and stay profitable. Her #1 Best Selling book, The Courage to be Profitable, explains how to get and stay profitable in less than 30 minutes a month - in English rather than accounting babble. Show  Notes: To break the ice, I asked Ruth, whether she’d rather have many acquaintances and no friends, or have only one or two close friends? Her response, “One or two close friends.” We went on to talk about what every entrepreneur needs to have more of, profit, profit ad more profit. Some questions I asked throughout the interview are: How did it all start for you as the profitability master? What are the things we need to be looking out for in balancing the equation of profit and cost? What are some considerations business owners need to be making in order to grasp accounting? What's the reason busines