The Entrepreneurial You

Steven Aukstakalnis is an author, research scientist, instructor, and consultant to government and industry in the area of Augmented and Virtual Reality. For more than 20 years, his work has focused on the application of head-mounted displays, 3D sound, and tactile feedback devices in such areas as architecture, defense, oceanography, medicine, and entertainment. Show  Notes: To break the ice, I asked Steven, whether he’d rather have a real transformer car, or have a space shuttle in his backyard. His response, “I'd rather have the space shuttle.” Our conversation was based on all things augmented and virtual reality. Some questions I asked throughout the interview are: What is augmented reality & virtual reality and the difference between the two? How have they been used in entrepreneurship? How expensive is this technology to implement? Why should I use AR/VR to expand my brand? What are some of the common mistakes that advertisers are making? How long have both forms of technologies bee