The Entrepreneurial You

Rich Brooks is the Founder and President of flyte new media, a digital agency in Portland, Maine, that’s been around for over 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.  He is the “tech guru” on the evening news show, 207, which airs on the NBC affiliate in Maine. Show  Notes: Who remembers back in the day when small business owners would just look through the Yellow Pages and cold-call other businesses in an attempt to pitch their services? That seems quite antiquated now with the advent of marketing that's delivered either online or through a mobile device. And in this week’s episode of the Entrepreneurial You Podcast, Rich Brooks details digital marketing and its benefits compared to other means like cold-calling, printing newsletters and placing advertisements in print media. These benefits include being more cost effective, more trackable, easier to automate processes and easier to work with people remotely. He also shares his concept of