The Entrepreneurial You

Ted Rubin is a leading social marketing strategist, keynote speaker and co-founder of Prevailing Path.  He is the author of Return on Relationship, How to Look People in the How to Look People in the Eye Digitally  Digitally and The Age of Influence: Selling to the Digitally Connected Customer.  Show  Notes: “A network gives you reach and that's great because you have to reach people in order to make friends, build relationships, have influence but a community gives you power. Network connects, communities care”. Those are powerful words from this week’s guest, Ted Rubin, who was placed number 13 on Forbes' Top Fifty Social Media Power Influencers and number two on the Leadtail List of top twenty- five people most mentioned by digital marketers. Ted details his concept of Return on Relationship, RonR, which he describes as the value that is accrued by a person or a brand during nurturing a relationship. Although there are some parallels with the term Return on Investment (ROI), which he describes as si