Lessons Learned In Marketing

A special episode on what makes great radio advertising. My guests are Mike Tennant and Dan McMannus.Mike has created hundreds of campaigns, won every award I can think of, conceived, produced and co-wrote two very popular CBC Radio series O'Reilly on Advertising and The Age of Persuasion, and co-written a bestselling book based on advertising.Dan McMannus is a voice director and producer with...