-ann:a Minute In The Mind Of Jack Trout
Buzz Marketing: The Next Big Thing? Jack Trout and Emanuel Rosen
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:14:10
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Sinopsis
Skeptical about the rise of "buzz agents" and the Word of Mouth Marketing Association, Jack goes after the leading champions of "buzz" to see if word-of-mouth marketing is all it's cranked up to be. Rosen is author of "The Anatomy of Buzz."
