-ann:a Minute In The Mind Of Jack Trout

Is There Life After the 30-Second Spot? Joseph Jaffe with Jack Trout

Informações:

Sinopsis

Many forms of traditional marketing are not working as well as they did in the past. The 30-second spot is one tool that many believe is dying, if not already dead. So what is a marketer to do? Jack and Joseph Jaffe explore the possibilities.