Mckinsey Greater China
How can companies tame China’s social media dragon?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:14:30
- Mas informaciones
Informações:
Sinopsis
According to a new report by McKinsey, China now has the largest and most active population of social media users in the world. So what can companies do to leverage this channel to build their businesses - and protect their brands? Nick Leung, Managing Partner of McKinsey’s Greater China Practice, discussed this report with Chris more
