Reach More Readers

In this episode Sandra Beckwith shares powerful strategies for reaching more readers through guest blogging. Here's what Sandra has to say about Guest Blogging: "I think one of the best ways for authors to reach more readers is actually by doing guest blog posts. Writing articles for the blogs of other bloggers, bloggers who reach their target audience. It’s a great way to give people a sample of your writing. It’s a great way to showcase what you know. It’s a really great way to reach readers who you wouldn’t find if you kept your writing confined to your own blog. Guest blogging is when you identify blogs that are relevant to your topic; blogs that not only are relevant to your topic, but that reach the same audience that you’re going after. You start by doing a little research. Who out there is communicating with the people I want to reach with my message? You do the research and you build, if you can, a little database, whether it’s a Word table or an Excel file. Start to identify those bloggers