Peppershock Marketing Expeditions Podcast

Kirstin Falk is Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios, where she advises the team on scaling the business, fostering the brand, and leading strategic initiatives across marketing and client services. In her role, she guides the company’s positioning in a competitive landscape and enables collaborations that amplify Breakwater’s storytelling and reach.00:00 - 00:18 "Where do I think short form content is going to go? I think the same things that matter are going to continue to matter, which is really good storytelling, values driven storytelling, not selling people a product, but actually communicating through values and connecting with them emotionally.” — Kirstin Falk00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 02:30 About Kirstin Falk02:31 - 07:47 Marketing Essentials Moment: Using AI Effectively07:48 - 09:54 Welcome to the show, Kirstin!09:55 - 11:36 Passion for Brand Marketing11:37 - 13:20 Overview of the Project13:21 - 15:06 Kirsten'