Ecommerce: The Hammersley Brothers Ecommerce Podcast

In our latest podcast episode, we unpack five distinct areas that ecommerce brands should focus on right now. Why now? Because market conditions are shifting quickly, demand is less predictable, and AI is changing both the cost and complexity of execution. Pre-developing weather-related campaigns Brands can no longer afford to wait and react. The businesses winning right now are planning weather-led campaigns in advance so they can move as conditions change. Planning for the impact of major events on demand Big events this year, such as the World Cup or elections, can significantly skew consumer demand. We talk about why those moments need to be factored into planning early, not treated as an afterthought. Understanding whether performance is brand-led or market-led Categories are moving unevenly at the moment. Some are growing, some are flat, and some are down. It is critical to understand whether your performance is a reflection of your strategy or the broader market. Reviewing AI for front-end w