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Beards, Flannel & Fake Roots? Democrats’ 2028 Rebrand Won’t Fool Voters | Victor Davis Hanson

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Sinopsis

Following the Democrats’ crushing defeat at the ballot box in 2024, the DNC launched a postmortem to answer a very simple yet surprisingly elusive question: What went wrong? Their findings? On 70-30 issues, Democrats landed on the 30 side. Their solution? Democrats aren’t changing their message—they’re just rebranding the mess. From Pete Buttigieg in flannel to Tim Walz playing hunter, the “working-class pivot” looks more like political cosplay. Meanwhile, Donald Trump continues to connect on issues that actually matter to voters. The bottom line: You can’t fake authenticity—and voters aren’t buying it.