Adexchanger
Sussing Out 'Performance TV'
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:37:56
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Sinopsis
Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.