Optimal Business Daily - Archive 1 - Episodes 1-300 Only

2006: Want to Design User Behavior? Pass the Regret Test First by Nir Eyal of Nir and Far On Ethical Behavior Design

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Sinopsis

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2006: Nir Eyal explores the ethical responsibility that comes with designing products capable of shaping human behavior. He introduces the “regret test,” a simple standard asking whether users would still choose an action if they fully understood how a product influences them. The idea challenges creators to build persuasive technology that improves lives rather than manipulates people into choices they later regret. Read along with the original article(s) here: https://medium.com/behavior-design/urwant-to-design-user-behavior-pass-the-regret-test-first-fd6cfa797b04 Quotes to ponder: “At the end of the day, I have an obligation to my investors and employees, and I’ll do anything I can, short of breaking the law, to get people using my product.” “If people knew everything the product designer knows, would they still execute the intended behavior? Ar