New Books In African American Studies

Lisa Nakamura, "The Inattention Economy: How Women of Color Built the Internet" (U Minnesota Press, 2026)

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Sinopsis

The Inattention Economy: How Women of Color Built the Internet (U Minnesota Press, 2026) by Dr. Lisa Nakamura challenges the widespread myth that the internet was born from the labor of a handful of white male entrepreneurs, recovering the uncredited and unpaid contributions of women of color. Focusing on three key inflection points in computing—the microchip era of the 1960s and ’70s, the rise of social media in the 2000s, and A.I.-fueled virtual reality in the 2020s—Dr. Nakamura illuminates these women’s instrumental roles in building new technologies and making them coherent to users. From the Navajo women who manufactured the first semiconductor circuits in New Mexico to Tila Tequila, the queer Vietnamese American refugee who became the first true internet influencer in the MySpace age, to Black virtual reality creators, Dr. Nakamura highlights how women’s gendered and racialized identities have uniquely positioned them to mediate the development and proliferation of new technologies. She exposes how the