Social Media Pubcast By Jon Loomer

Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absolute right answer, but Jon has a preferred approach with clear reasoning behind it. He explains why starting new ads with a test answers questions you'll have later, avoids the messy workaround of duplicating existing ads, and ensures you get meaningful data from the start. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.