Predicting The Turn W/ Dave Knox

When Lucy Postins started The Honest Kitchen in 2002, she didn't just launch a pet food company — she lobbied the FDA to create an entirely new standard for human-grade pet food. Two decades later, the brand she built is the leading human-grade pet food in North America, with a 50/50 revenue split between e-commerce and brick-and-mortar retail. CEO Will Lisman, who stepped in three years ago after a career spanning Hershey, startup leadership, and brand building, is now scaling the mission while positioning the company against headwinds in affordability, pet adoption, and a category he believes is a decade behind human food in its health-and-wellness evolution.